Samsung Mobile, a familiar brand worldwide, is constantly challenging the android market, debuting cutting edge, state of the art smartphones that gain popularity quickly, becoming viral instantly.
The brand earned a big name in Bangladesh being the most watched show in the history of the nation, garnering over 4 million unique viewers in social media, says a press release.
Since its inception, social media has grown up to be a portal for the world’s best digital platforms. Brands are regularly promoted; their respective fans follow them and it remains to date the only medium where the followers (and coincidentally, the target audience) can interact almost instantly. What started off as an experiment with defunct sites such as Friendster, now serve over a billion people under the “Social Networks” – Facebook, Youtube, Twitter, etc.
People love sharing their opinions. The online crowd is no different. The social media “peeps” love to share whatever they think is trendy enough. Various such trends are now being researched to be the next most “viral” thing online. Any brand, be it a consumer good or a social cause, are trying their best to be viral and as the word itself trying to be contagious, in a good way. Unlike the real world, viral and contagious “trends” are great. The brands are exposed to a big crowd of followers who regard (and sometimes disagree, but that too has its advantages) to every word the brand has to say about their products, lovingly known as “fanboys”.
When www.mashable.com, an online news portal, did a research earlier in 2013 about which brand has their presence felt online in social networks the most, Samsung Mobiles ended up first on their list. They took down powerhouses like Disney, National Geographic, Nike and even Google. So what makes the South Korean cell phone giant globally boast 14 million fans on Facebook, 4 million followers on Twitter and 86 million views on their YouTube page? The answer is simple. Samsung Mobile is constantly challenging the android market, debuting cutting edge, state of the art smartphones that gain popularity quickly, becoming viral instantly.
What is equally important for all brands in social media is to keep followers engaged while they come out with the next best thing in the local market. Samsung Mobile did exactly that when they released “REXposed”, an online show where various celebs were pranked. This was unexplored territory for a big name in Bangladesh, but the show rocketed the viral reach of Samsung Mobile, being the most watched show in the history of the nation, garnering over 4 million unique viewers. Just to give an idea of what the company achieved in Bangladesh via its online content in 2013, here are some stats:
In Facebook: Global 84% & Bangladesh 536%
Twitter: Global 1,382% & Bangladesh (~ <15%)
YouTube: Global 25% & Bangladesh (~ 150%)
As 2014 has officially kicked off, Samsung Mobile is ready to defend the online crown against some stiff competition from many more brands. With 3G and fast internet already a part of our daily lives, social networks and online crowds are fast becoming a big part of any company’s sales base and the smartphone giant is sure to face stiff competition from many local brands. Samsung Mobile’s unofficial response – “Just bring it”.