1:39 am - Wednesday March 29, 2017

Shakib shakes hand with 40 years of writing heritage

Established in 1976 Linc Pens today has become a global leader in writing material industry. The organization recently reached an agreement with the ‘World’s No. 1 All-rounder cricketer’ Shakib Al Hasan as its Brand Ambassador.

In this regard Linc Pens’ the only importer since 2007 in Bangladesh, Choice Group commenced its 25th special annual sales conference and also introduced Mr. Sakib Al Hasan as its Brand Ambassador at the conference room of Local Government Engineering Department (LGED) Bhaban, Agargaon, Dhaka on Saturday. Ambassador Shakib Al Hasan of Linc Pens and Plastics Limited, Mr. RohitJalan, Director of Linc Pen & Plastic Ltd., Kolkata, Mr. Vinay img_2287-copyMaheshwari, President, International Business, Mr. Tapan Kumar Bagchi, Business Development Manager of Linc Pen & Plastic Ltd., Kolkata and Mr. Mashikur Rahman, Deputy Managing Director of Choice Group among other officials, distributors and sales representatives were also present in this special occasion.

Besides this introductory ceremony Choice Group awarded its distributors and sales persons on the based on their performance. Brand Ambassador Mr. Shakib Al Hasan distributed the presents to the winners.

Linc Pens affiliation with the ‘World’s No. 1 All-rounder cricketer’ –will help the brand gain further salience in Bangladesh. Over the years, Linc Pens has had brand associations with Actor Shah Rukh Khan, Actor Katrina Kaif and various IPL teams which took the brand image of Linc Pens to a never been reached heights.

Speaking on the occasion, Mr. RohitJalan, Managing Director, Linc Pens said, “This is indeed a joyous year for us. Linc Pens started in a small way in 1976. Over the years, we have managed to take several steps that have all collectively led us to a large enough stride, making us one of the largest and most loved pen brands in the country today. It is an immense pleasure to carry on our business with Choice Group since 2007 and took the popularity of our operation in Bangladesh to its peak today. The fact that we are sold and accepted in over 50 countries worldwide makes us a global citizen. With a robust team of talented, committed people, the third generation of the family joining business, as well as continued partnerships that we have created and nurtured over time, we are confident that the days ahead are bright.”


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