Robi’ Facebook page has recently reached the amazing milestone of 50 Lakh (5 Million) fans. The company thanks all its Facebook fans on this momentous occasion for their continued inspiration. This clearly demonstrates Robi’s readiness to lead the mobile telecom market as it enters the digital era.
The leading mobile operator’s social media platform has evolved itself over the years into 
being the face of the company in the online space. With increasing number of active social media users, this platform allows the company a digital window to get closer to its digitally active subscribers.
Starting in January 2011, Robi’s Facebook page has already added a number of laurels in its illustrious journey. The most notable being recognized as the globally no. 1 Socially Devoted Telecom Brand in 2014, according to internationally acclaimed social media analytics company SocialBakers.com.
The fan base growth was one of the fastest (Brand Page) across the country, with 2.6 million fans added in just 9 months. Robi fans belonging predominantly to the youth segment (Between the age of 18 to 35 years) constitute the largest fan base. This goes to show that RobiFanz has proven to be an effective tool for the company to communicate with its internet savvy youth subscribers.
Robi has leveraged on its social media outreach to help ignite the power within its young fans on a number of occasions. Talent development initiatives, such as Robi Short Film Festival, Robi Singer Hunt Competition and Robi Photo School competition are some of the notable initiatives that were highly acclaimed by the Robi fans.
The fan page is also regularly updated with all the company’s latest products, services and other commercial and socially responsible activities. This platform has especially played a crucial role in promoting the company’s successful attempt at Guinness Book of World Records by forming the world’s largest human flag. The platform also informs its fans on the company’s notable socially responsible initiative. In this regard, distribution of a large number of Eid clothes among the underprivileged children across the country last year was notable.
RobiFanz also offers a window for its fans to make query on any of any product and service related issue. Hence, Robi is living up to its reputation as a customer centric company through its social media fan page.
On the occasion of reaching the milestone of having 50 lakh fans, RobiFanz has introduced five (5) amazing offers exclusively for its fans.
About Robi Axiata Ltd:
Robi Axiata Limited is a joint venture between Axiata Group Berhad, of Malaysia and NTT DoCoMo Inc., of Japan. Robi is the second largest mobile phone operator in Bangladesh in terms of revenue, with 27.4 million subscribers, as of June 2015. Robi network provides nationwide coverage to nearly 99% of the population with 12,679 2.5G BTS and over 2,450 3.5G sites. Robi proudly claims to have the widest international roaming service in the market, connecting 600 operators across more than 200 countries. It is also the first operator to introduce GPRS and 3.5G services in Bangladesh. The Company has introduced many first of its kind digital services in the country and has invested heavily in taking mobile financial services to the underserved communities in the rural and semi-urban areas.
