Although Apple remains tight-lipped about any plans to release a wearable device, the persistent rumors and concept mock-ups continue to stir excitement among fans and industry analysts alike.
The latest conceptual take on the rumored iWatch is a video animation that presents an extremely realistic look at how the device might work if it becomes a real product.
Created by San Francisco-based professional interface designer Todd Hamilton, this new iWatch concept fuses the sleek design of the Nike FuelBand with the minimalist interface treatments of Apple’s iOS 7.
Hamilton says the initial inspiration for the concept came from a similar mock-up that cropped up late last year.
“It was an impressive concept that got a lot of people excited including myself,” Hamilton wrote in a blog post accompanying the video. “However, it had a major flaw: The orientation of the interface made it impossible to use…I wanted to retain a slim form factor like the FuelBand and incorporate familiar UI components from iOS 7.”
The new concept not only makes the concept iWatch easier to use from a practical standpoint by giving the interface a vertical orientation, but also updates the operating system in order to give viewers a better vision of what the operation of the device might really look like.
While Apple’s CEO, Tim Cook, wears a Nike FuelBand and has dropped hints about new product categories, for now, this is closest and most realistic take on a possible iWatch witnessed.